When meeting someone for the first time, trust is a critical factor in making a decision. Think about it. What do you do if you need to purchase a house, choose a computer, or decide where to go with your partner to dinner? Ask someone to give you their opinion. You will ask many people, from agents and realtors to family members. You are right. It is a significant expense. It can also impact your life experience. You’ll be reminded each time you go to the front door of the wrong house if you choose it.
How about more intimate experiences, like dinner with your spouse? If you don’t get the right advice and choose the wrong restaurant for your anniversary or birthday, you will regret it. There will be no romantic ending to your evening.
Casino Genie, an independent online casino aggregator, published some surprising results in a recent survey. Online casinos are losing thousands every day, the bottom line.
Jon Hingston is the Customer Satisfaction Manager at Casino Genie. He says a survey of over 2,500 online gamblers revealed that they want a more personalized service. Trust is a critical component of this customized service. Honesty and integrity are essential to players. While this may mean more work for casinos, the benefits will be worth it. According to the survey, players will stay longer at a casino if they receive excellent customer service. This information is crucial to understanding how casinos can deliver this fun and enjoyable experience. “.
Why is trust so important? These are hardened gamblers that just want to win the money. No. Hingston said that “most players are not familiar with gambling.” A massive community of people feels overwhelmed by the complex games and the confusing language we use. Online casinos must be “your friend” if they want to become advocates for life. It would help if you behaved like your friend from school, who taught you English cricket and baseball without making fun of you. This will allow you to have more fun playing the game.
Casino Genie found that just over 1400 of the 2,500 online casino players surveyed had played for less than 12 months. Only 24% of players were loyal to just one casino. More than 62% of those surveyed played at least four casinos.
Surprisingly, even among those who have been playing for over 12 months, 48% of them still play at more than four casinos. 78% of online casino players cited poor customer service to be the reason they were so inconsistent. Only 4% of players found a site they were loyal to. Here’s the shocking truth. Each 100 casino customers said they were loyal because of their superb customer support. It makes you wonder, doesn’t it? Why isn’t my casino like this?
None of the 100 gamblers visited a ‘Top 20 casino. Small casinos are more innovative and faster to react and play boutique games to compete in this market. It is starting to show results.
Let’s return to the trust issue. Another result of the survey was this. 82% of those surveyed said they would consider trying an online casino recommended by a friend. 68% said they would play at a new online casino if recommended by a friend.